Nottingham Playhouse
Audience Development, Communications and PR planning, Campaign Planning, Sales and Audience growth, Footfall growth, Data Analysis, Project Evaluation, Event Management, Creative Development, Contracting.
Overview
Awarded Regional Theatre of the Year 2019 by The Stage, Nottingham Playhouse is one of the country’s leading producing theatres and creates a range of productions throughout the year, from timeless classics to innovative family shows and adventurous new commissions.
What I Did
As the Group Visits and Marketing Coordinator I was responsible for all marketing, content and creative to groups and was principal point of contact for all groups attending Nottingham Playhouse and supported the Content Officer in the creation of new and exciting content to increase awareness and ticket sales for each season.The organisation had recently implemented the Ticketing Network East Midlands partnership and introduced Tessitura as its crm, it was essential that we utilise this fully and start to embrace both social media and video to engage a more diverse audience. Being responsible for the production, implementation and distribution of all promotional and marketing material relating to groups, working with designers to create ads, writing editorial for blogs and press, managing group marketing and event budgets, co-ordinating group cultivation evenings and group events were some of the central tasks within the role. The main objective for the season was to create interactive ways for the public to engage with the programme, we did this by creating a series of 'in the street' opportuniites, utilising social media to tag and then have the public utlimately share the work / an image of them engaging with us. Most notable were the giant ampersand from the Headlong Theatre production of Romeo and Juliet, a staged impromtu cricket match with the cast of the Ashes and the #wheremyshoe for Cinderella, hiding a giant shoe at various locations across the city. Also creating cast interview series for each prodction and utilising vox pops to gather more support post press nights.
Results
Best selling autumn season (2011) in ten years and the best selling Pantomime to date (2011)
Highest number group bookings to date for pantomime 2011.
Established Group Cultivation Events Programme 2010.
Increased number of group bookings by 12% 2011/12
Launched Facebook April 2011, now 245,000 followers
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